Everyone wants to be successful in their business ventures, whether they own a shop, a digital marketing business, or an events agency. But for many women entrepreneurs, unnecessary struggles can make success feel far-removed from us. In this article, Genderbuzz CEO, Natasha Stromberg shares with you what she thinks are the top 5 Roadblocks that women entrepreneurs face. Once you’ve identified them, hopefully then you can overcome them.
- Women’s business ideas can often be discounted– this is a common stumbling block when women look for validation or funding for their business idea. Oftentimes, men, who still control most levers in the business world, fail to see the value in women’s ideas, which can make it difficult for us to translate our passions and ideas into viable businesses. This can be a confidence killer as ideas are squashed before we even get out of the gate!
- Funding is difficult to procure– a measly 5% of all investment capital is directed to women-led enterprises which makes it difficult for female entrepreneurs to scale-up their start-ups.
- It’s hard to be authentic –traits which are traditionally viewed as ‘’female’ such as kindness and collaboration, are less valued in the business world than a killer instinct. Yet, if a woman starts to exhibit traditionally male traits, such as assertiveness and keen negotiating skills, she can be equally punished by potential customers as being ‘difficult’. This makes it hard for women in business to be our authentic selves.
- Entrepreneurism is an old boy’s network– a group of old school and university connections is seriously difficult to compete with for new female entrepreneurs. Men will often help other men on a professional basis as a form of camaraderie, but this camaraderie often excludes women. This can often hermetically-seal the business world, making it harder for women to break through.
- A fear of competition can block success– many women find it easy to become friends with other women in a business setting but can struggle to form professional relationships as business equals. This can stem from the patriarchal view that competition between women is ‘mean’. A healthy dose of competition is good for business and women should feel free to embrace that without guilt.
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