Not just for women entrepreneurs, for anyone sick of the status quo, Leapfrog by Nathalie Molina Niño and Sara Grace is an unapologetic insight into the obstacles that female-identifying individuals encounter in the business frontier. With grit, risk-taking, and technical skills as the tool belt of entrepreneurs, how are these meted in a strictly male-dominated and oriented corporate world? Not too kindly for those non-wealthy, and non-male, as you can imagine. In this intersection of female-hood and business, just what can be done?
Genderbuzz is a platform created by women, built by women, and led by women. We’ re the number one feminist business directory, bringing the focus on gender equality as we work towards a female-led and female-positive business world. Today, Genderbuzz CEO Natasha Stromberg is taking a few pages out of Niño and Grace’s book and telling us five ways you as a female entrepreneur can overcome being underestimated:
1. Conduct business first and foremost in the female community – women don’t do the underestimating, men do. Women don’t underestimate one another, and generally, we’re more likely to believe in one another. Choose to do your business among the female entrepreneurial community; support your sisters.
2. Invest in yourself by doing an online self-confidence course – when you begin your journey to become a female entrepreneur, you need some armour. Use your confidence as a female entrepreneur, leader, and feminist, as your armour against those who wish to defer and diminish you. Think about doing an online programme to edify and embolden yourself.
3. “Don’t be afraid to play the woman card” – as Niño says in Leapfrog. What this really means is that you shouldn’t be afraid to connect with fellow, like-minded women, and create a network. This support group will be there for you, coming in handy as a way to voice your troubles. There’s also power in numbers and collective success, which always helps. If you can tie your success to another’s, this will embolden your call.
4. Don’t be embarrassed to approach your idols – there are a myriad of successful women out there who are always happy to help the next generation of female-centred and empowered businesses. Use panels, conferences, and other professional functions as an opportunity to encounter your idols; talk to them and connect. If possible, form a mentor/mentee relationship with them. But no matter what, all you have to say is, ‘hello’ to get your foot in the door.
5. Get into networks you didn’t think you could – many women feel they are underestimated throughout all dimensions of their lives. This means that we, as women, sometimes feel uneasy within environments we’re taught to believe we’re not worthy enough to be in. Prove them – and yourself wrong! Knock down the door on the network you feel you can’t get into and be a hero for those lacking the courage.
Are you a female entrepreneur? Do you want to join the fastest growing Directory of Femnist Business owners in finding new markets for your product or service? List your business on Genderbuzz here today!