Hi Genderbuzzers, my name’s Rachel and I am the founder of ‘The Elegant Brand’ and this is my business story.
My love of photography started at an early age
Photography has always been something close to my heart and even from a young age I loved rummaging through my grandmother’s shoe boxes full of family memorabilia, photographs in black and white and vintage colours. I photographed friends whenever they would allow me and loved browsing through glossy faction magazines, never even thinking for a minute that I would make photography my profession it felt completely out of reach.
So, I followed what I would call a ‘traditional path’, working, in sales, account and project management but I realised something was very wrong when each time I was talking about photography with someone, I was so full of enthusiasm; it felt like a fire was igniting me from inside.
Back to Uni for me…
In 2009 I decided to go back to uni to study for an MA in Fine Art Photography. I continued working and started a project about Women who volunteered during WWII. In 2016 I left my job to set up my portrait and personal branding photography business.
I quickly realised that my portrait and branding clients had not much in common, and last year, have decided to create two different brands for my photography, one focusing purely on portraiture called ‘By Rachel V Photography’ and the other one ‘The Elegant Brand’ providing not only branding photography but also film and brand clarity coaching.
‘The Elegant Brand’ is here to close a gap in the market by providing branding photography and film at a professional level, for brands who want to stand out with their stories and are not served by commercial photography agencies. I would call the Elegant Brand a boutique visual branding agency. The idea is to provide a full service to create images that are relevant to their business, tell a story rather than photographing at random. In a very competitive market having brand clarity and being focused on telling your story is vital to stand out, this is the mission of the Elegant helping businesses increase their brand visibility and reach their ideal audience.
How I would like my company to grow
In an ideal world, I would love to set up an agency, develop a team, provide a full-on bespoke branding service for all visual content needs. A brand does not only need images for what I would call ‘static visual content’, but also variable visual content, for the blog, social media, promotions, newsletter etc.. and you have to make sure that these images fit your brand and work with all other elements in your branding to create consistency for your brand to stand out with the message you’re putting out there.I have worked with life coaches, wedding planner, photographer, fashion designers, makeup artist, my ideal client understands the power of having on-brand imagery.
What can I do for your brand?
I offer a free consultation to understand what you, as a prospective client is after, get a feel for your brand and help you create a compelling visual brand story to increase your visibility and reach your ideal audience. You can book a free consultation via https://theelegantbrand.com/book-now-for-your-free-consultation/